Love Corn - why have you printed your packaging sideways? Even the "p.p.s. open here" is in the wrong place for right handed people (90% of your customers). A call to your design team is needed.
In fact, pretty much ALL packaging like this is AND ALWAYS HAS BEEN printed sideways. The serrated cut is so that people can tear a strip off and access the contents. The first company to make an ad campaign from correcting this enormous mistake will reap the rewards.
